In short : the use of words like "social business" or "2.0" often lead to ready-made answers that prevent businesses to really think about their project. We should rather use these words to built a questionning intead of deducing hasty preconceived ideas.
Don't worry. That's not an umpteenth try to define what enterprise 2.0, social business and all their avatars are but a thought on the meaning it has in our day to day life. If there's as many definitions as there are practitioners, experts, businesses, and vendors, this must...