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We always overestimate the change that will occur in the next two years…

Some time ago I pointed out that, paradoxically, the dynamism of the digital world could be a factor of inertia in businesses. This is materialized through different behaviors. - Since it changes all the time, it doesn't matter if we miss this train, we'll take the next one. - More "fear marketing". We are led to believe that a tsunami is coming on to sell us something and, in the end, we realize that the tsunami was just a wavelet and didn't change much. And we can't prove them wrong. Visionaries always have...

We always overestimate the change that will occur in the next two years…

Some time ago I pointed out that, paradoxically, the dynamism of the digital world could be a factor of inertia in businesses. This is...

The end of tech companies

We've been hearing for years that tomorrow all companies will be technology companies. This is perfectly put by Jeff Immelt, GE's CEO : "If you...

The experience economy, cornerstone of the digital economy

Digital transformation is nothing more than a specific culture and philosophy applied to the design of new experiences The world is changing so fast that...

Does the web really decrease transaction costs ?

Transaction costs are a common argument to justify the need to transform organizations. As a matter of fact, if enterprises as we know them...

Digital Economy : Towards an actual valuation of digital assets

Maybe you missed the information if you tried to disconnect this summer but a very important was made in July in the perspective of...

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