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What “digital”, “data-driven”, and “mobile first” should have taught us about AI

With every major technological wave, businesses produce the same type of narrative. Digital technology, data, and mobile devices have been presented in turn as decisive breakthroughs, calling not only for new tools, but also for a different way of thinking about business. Each time, the promise of a profound change in the way they operate has been made, while suggesting that this change would come about naturally, driven by technology. With hindsight, we know that these promises have rarely been kept as such. Not because the technologies have changed nothing, but...

What “digital”, “data-driven”, and “mobile first” should have taught us about AI

With every major technological wave, businesses produce the same type of narrative. Digital technology, data, and mobile devices have been presented in turn as...

AI First: lots of debate and few answers

As artificial intelligence finds its place on business agendas, debates on the subject are multiplying. Certain topics come up almost systematically, sometimes addressed from...

“If the rate of change on the outside exceeds the rate of change on the inside, the end is near.” – Jack Welch

There is a kind of disconnect that is quickly apparent in some businesses, between what is changing outside and what is resisting change inside. The...

AI adoption does not replace productive appropriation

Businesses have always used the word "adoption" when talking about technology, especially when referring to what I call "freeform" technology. By this I mean...

Is AI the new Lean?

We often need to believe that a new idea will fix what previous ones failed to correct. This is a constant in the life...

Businesses invest in technology, not in work

"We shape our tools, and thereafter our tools shape us". Marshall McLuhan For twenty years, digital transformation has been a given. Every business has engaged...

Adoption of AI in the workplace : current situation

For two years now, everyone has been talking about artificial intelligence in business, which seems logical given the promise of this technology. But in...

Agentic AI: autonomous orchestration, but for whom, and under what conditions?

I was recently rereading an IBM study on agentic AI that promises a future where business operations will be driven by autonomous agents, available...

Why the widespread adoption of AI by consumers says nothing about its future in the workplace

For two years now, we have been hearing that generative AI is everywhere, that it will transform the way we work, and that its widespread...
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