It was thought to have been buried for a long time, but it has resurfaced with COVID and its consequences, namely large-scale forced remote work and the closure of retail distribution networks.
Shortcuts were not long in coming, such as "COVID has been the best agent of digital transformation in its last years" or "those who will survive are those who had a digital strategy".
The COVID digital transformation agent? My foot!
This is not the subject of this post and we'll have the opportunity to talk about it later, but consider...
Businesses lost control over their image and reputation the very first day they lost the exclusivity of speach about themselves. Today, no business can...