Tag: downturn

Because they didn't have the time (or the will) to make the structural decisions that would help to face a downturn, companies often react by acting on the easiest adjustment variables : • Cuts in bugets • investments putt offs • employees lay offs. It makes it possible to attend to the most urgent things first even if I think it only defers what's unavoidable. The focus is on cost and not on revenue, and  costs can't be endlessly cut except if you want to turn a company into an emplty shell. Any...