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Do you need a digital strategy?

It was thought to have been buried for a long time, but it has resurfaced with COVID and its consequences, namely large-scale forced remote work and the closure of retail distribution networks. Shortcuts were not long in coming, such as "COVID has been the best agent of digital transformation in its last years" or "those who will survive are those who had a digital strategy". The COVID digital transformation agent? My foot! This is not the subject of this post and we'll have the opportunity to talk about it later, but consider...

Do you need a digital strategy?

It was thought to have been buried for a long time, but it has resurfaced with COVID and its consequences, namely large-scale forced remote...

Personal data: the fine line between personalization and intrusion

GDPR will soon celebrate its first anniversary. Not all companies are fully up to date and in the end we are not so sure...

Being digital in 2018 : stop thinking that digital is all about the customer

2018, e-commerce, expérience client, expérience employé, transformation digitale

Instore experience excellence requires online maturity

I am sure that the online vs store debate will soon be over. The online business won't kill store but complete and enrich it....

When e-commerce doesn’t play collectively if fails

It's taken for granted that no business can avoid e-commerce. Even if that seems obvious today, it's not always been the case. Remember the...

With digital the space between companies and customers is infinite

Being close to the customer is essentiel for brands from a marketing standpoint. The closer the biggest presence in the customer's life, the more...

Unuberization : the Accorhotels way

In a previous post I discussed the myths and realities of uberization. One of my conclusions was that there was no inevitability there and...

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