Tag: e-commerce
Digital Transformation
Do you need a digital strategy?
It was thought to have been buried for a long time, but it has resurfaced with COVID...
Customer relationship
Personal data: the fine line between personalization and intrusion
GDPR will soon celebrate its first anniversary. Not all companies are fully up to date and in...
Customer relationship
Being digital in 2018 : stop thinking that digital is all about the customer
2018, e-commerce, expérience client, expérience employé, transformation digitale
Customer relationship
Instore experience excellence requires online maturity
I am sure that the online vs store debate will soon be over. The online business won't...
Customer relationship
When e-commerce doesn’t play collectively if fails
It's taken for granted that no business can avoid e-commerce. Even if that seems obvious today, it's...
Customer relationship
With digital the space between companies and customers is infinite
Being close to the customer is essentiel for brands from a marketing standpoint. The closer the biggest...
Digital Economy
Unuberization : the Accorhotels way
In a previous post I discussed the myths and realities of uberization. One of my conclusions was...