Businesses lost control over their image and reputation the very first day they lost the exclusivity of speach about themselves. Today, no business can afford to not listen what's being said on social networks, identify weak signals, anticipate crisis and proactively engage with their communities and clients.
They build dedicated systems from both a technology and organizational standpoint.
Today I propose you to discover Orange's one, the Social Hub, with an interview with Lionel Fumado who's in charge of managing this activiyt.
Bertrand Duperrin: Hi Lionel. What's the idea behind the Social...
Businesses lost control over their image and reputation the very first day they lost the exclusivity of speach about themselves. Today, no business can...
A few weeks ago I attended an event called YouOnTheWeb which purpose was to make people aware of digital identity, e-reputation and personal branding....