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Behind the scene at Orange Social Hub, with Lionel Fumado

Businesses lost control over their image and reputation the very first day they lost the exclusivity of speach about themselves. Today, no business can afford to not listen what's being said on social networks, identify weak signals, anticipate crisis and proactively engage with their communities and clients. They build dedicated systems from both a technology and organizational standpoint. Today I propose you to discover Orange's one, the Social Hub, with an interview with Lionel Fumado who's in charge of managing this activiyt. Bertrand Duperrin: Hi Lionel. What's the idea behind the Social...

Behind the scene at Orange Social Hub, with Lionel Fumado

Businesses lost control over their image and reputation the very first day they lost the exclusivity of speach about themselves. Today, no business can...

E-reputation needs ethics

Facing the incrreasing importance of social medias, enterprises have to manage their reputation fields and on a scale that are really new to them....

Is digital identity only for experienced people ?

A few weeks ago I attended an event called YouOnTheWeb which purpose was to make people aware of digital identity, e-reputation and personal branding....