Tag: ecosystem

Digital transformation often goes hand and hand with customer experience and the highest priority is often given to marketing and customer relationship initiatives. It is logical : it's the most visible part of the job, the one that shows that something's being done. Knowing that the goal of a business is to create and retain customers, that's also the field where the ROI is the easier to demonstrate or where the ROI logic is the less convoluted. And, let's admit it, it's easier to make people enthusiastic with initiatives...