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Internal and external community managers are not the same

As time goes, businesses are getting better at understanding what a community manager is. That's a topic I've not written on for a long time - evidence that we hear less land less nonsense over time - but that came back in my radar a couple of weeks ago during a discussion. The matter was to know if a good external community manager, interface between a company and its customers, could easily turn into a successful internal one, interface with employees. Internal and external community managers don't have the same...