I have seen many businesses where competent people work with dedication and conviction, but where no one seems to have any idea what they are doing. They have lost sight of both the reason why they are doing things and how they contribute to a larger collective ambition. As transformation programs follow one after another, systems pile up, and initiatives multiply in all directions, organizations end up becoming illegible and incomprehensible. Unable to find a shared collective meaning, each person translates what they understand at their own level, in their...
