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Love your work? What does that mean?

Labour shortage in some industries, Great Resignation, low engagement, businesses are concerned about not only attracting new employees but also keeping the ones they have. To this a simple (simplistic?) answer: you have to make them love their work! Love or be lovable? Notice the subtle shift in language from engagement to love. Indeed, we can argue that it is not exactly a replacement, that love is the cause and engagement the consequence, but I believe rather in the hypothesis of a clever branding. "Love" sounds better in marketing terms. And besides, it...

Love your work? What does that mean?

Labour shortage in some industries, Great Resignation, low engagement, businesses are concerned about not only attracting new employees but also keeping the ones they...

Employee Experience: The Missing Facet of Employee Value Propositon

After having successively talked in a general way about the candidate experience on a career site with a large part dedicated to the message...

Your employee experience is your employer brand

Very often I see the Employee Experience theme treated along with the Employer Brand one. On the one hand, this is only logical because...

What are the benefits of a good employee experience?

We've seen how a bad employee experience materializes. Rather than talking in a vacuum about concepts, it is better to start from the field...

What is the impact of a bad employee experience?

We recently reviewed the "14 wounds" of employee experience, the 14 major stress points that deteriorate employee experience. For the record: The organizational complication: the...

Young people and businesses: not that a disruptive view

A few weeks ago Jam Trends published a study on the relationship between young people and business, entitled "What businesses (still) have to offer...

Pathmotion: improve the storytelling of your employer brand

After Golden Bees, Pathmotion is the second startup I spotted at Unleash18 in Amsterdam. For me Pathmotion is a natural evolution of HR marketing and...
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What tone and personas for your HR communication ?

danone, marketing, marketing-rh, marque-employeur, personas, Recrutement, Ressources Humaines, ventes

The employee experience advantage : a reference work on employee experience

Employee experience is a new field and if we're starting to see interesting things happening, there was no real reference book on this topic. ...
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