Tags Engagement

Tag: engagement

Knowing is not not understanding the customer

I've already written about how customer understanding matters. That's key to a personalized experience and marketing and a major lever for customer retention. As the...

The only client of an intranet project is the end user

When a company starts an intranet project a dedicated team is established. Sometimes multidisciplinary, bringing all the stakeholders together, sometimes mainly IT, the stakeholders...