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Cost reduction : a false good idea for organizations in tough times ?

Summary : In tough times, businesses have one major concern : reduce costs. A saving attitude provided it's not mixed up with its far relative : the reduction of spending and investment. Spending reduction may be the logical consequence of a cost reduction program but does not replace it. Reducing costs means pondering one's operational efficiency and the organization of work. Spending less does not always mean producing better and when this issue is overlooked the only result of cost reduction is that the enterprise is thrown in a...