Tag: experience chain

Every business claims it's customer centric. At least that's the discourse, reality being very different. Between those thinking they know their clients while their client think they don't and those that collect data without using it, the scope is wide. Being customer centric means knowing and understanding the client Being customer centric means a lot different things, depending on the person taking the line. It ranges from "delight the client" to " plague them until they buy". Too often the word is led astray and obsession with the customer becomes obsession...