Tag: experience company

It's the end of the year and the time for predictions for those who'd like to believe in. More seriously, seen from my small window, here are some trends I've identified for 2016 1°) A relative slow down of digital transformation initiatives Don't get me wrong. I don't think the matter will become less important, it's even the opposite. Nor that businesses will spend less energy either. What I predict is that after having tried things in every direction in an experimental fashion, businesses will come back to the basics based...