HomeTagsExperience design

Tag: experience design

Is the customer experience revolution on its way ?

There is not a single business that have not made customer experience its main focus. But what happens in reality ? Where are they in their journey and what's the difference between leaders and laggards ? That's the topic of a recent IBM study titled "The Customer Experience Revolution". Only 16% of business master their customer experience First lesson learned : if everybody's speaking about customer experience, not everyone has the same level of mastery. There are significant differences between the leaders and the others. The study shows that only 16% of businesses...

Being an experience company impacts your organization

Experience is back under the spotlights as businesses are starting their digital transformation. In this context, believing that giving marketing a revamp and improve...

Customer experience: a mix of design and collective intelligence

Customer experience is not only something qualitative but increases both margin and "repeat business". So, since I already discussed the characteristics of an experience,...