Tags Experience economy

Tag: experience economy

The Whys of the digital transformation explained to the C-Suite

Digital transformation programs are flourishing inside organizations whatever the name they're given. No matter if things start wich collaboration, customer relationship, learning organization etc.,...

The individalization of custmer relationship : why and how ?

The individualization of customer relation is the new concern of marketing departments. After mass marketing, after segments, we've reached the ultimate level of granularity....

From services management to enterprise 2.0

Summary : the shift from the old manufacturing model to a service one is key to the future competitiveness of lots of industries. Rather...