Tags Experience economy

Tag: experience economy

Digital and experience : from recycling to waste

Digital transformation brought experience back under the highlights. Back, because digital regained control over an old concept. To mention but one example, the first...

Customers and the bring your own experience era

It took time before the message got understand and anchored into mindsets but it seems we've reached a tipping point : customers value experience....

The Whys of the digital transformation explained to the C-Suite

Digital transformation programs are flourishing inside organizations whatever the name they're given. No matter if things start wich collaboration, customer relationship, learning organization etc.,...

The individalization of custmer relationship : why and how ?

The individualization of customer relation is the new concern of marketing departments. After mass marketing, after segments, we've reached the ultimate level of granularity....

Creating value based on customer experience

In short : better customer relationship is only window-dressing until businesses move from a strict CRM approach to a customer experience one. Futile because...

From services management to enterprise 2.0

Summary : the shift from the old manufacturing model to a service one is key to the future competitiveness of lots of industries. Rather...