Tag: experience economy

Customer relationship

Digital and experience : from recycling to waste

Digital transformation brought experience back under the highlights. Back, because digital regained control over an old concept....
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Customer relationship

Experience breaks down the walls between sectors

The latest PWC CEO study showed a major trend : to stay competitive, most leaders think they...
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Customer relationship

The experience economy, cornerstone of the digital economy

Digital transformation is nothing more than a specific culture and philosophy applied to the design of new...
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Customer relationship

Customers and the bring your own experience era

It took time before the message got understand and anchored into mindsets but it seems we've reached...
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Customer relationship

The Whys of the digital transformation explained to the C-Suite

Digital transformation programs are flourishing inside organizations whatever the name they're given. No matter if things start...
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Customer relationship

The individalization of custmer relationship : why and how ?

The individualization of customer relation is the new concern of marketing departments. After mass marketing, after segments,...
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Books I read

Creating value based on customer experience

In short : better customer relationship is only window-dressing until businesses move from a strict CRM approach...
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Books I read

From services management to enterprise 2.0

Summary : the shift from the old manufacturing model to a service one is key to the...
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© Bertrand Duperrin 2021