Tag: experience
Data
Intelligent agents to improve the employee experience
Employee experience goes far beyond the way people interact with their work tools. But, given the time...
Customer relationship
Customer experience is at the heart of digital models (Manuel Diaz)
I've written a lot on experience and its importance in new business models, digital or not. I...
Customer relationship
Experience is at the heart of digital transformation
Digital transformation is a complex matter for most of organizations that don't exactly know where to start....
Customer relationship
Customers and the bring your own experience era
It took time before the message got understand and anchored into mindsets but it seems we've reached...
Customer relationship
When it comes to digital the C-suite must unite for the customer
Every year IBM uses to deliver a study on a given field of business activities based on...
Customer relationship
The day brands will be better at home than on Facebook
How many times did we hear Oracles predicting the end of Facebook ? Lots of times and...
Customer relationship
Mobile customer engagement : it’s about transactions more than content
Improving customer experience and increasing engagement in a context of mobility has become a key concern for...
Customer relationship
The individalization of custmer relationship : why and how ?
The individualization of customer relation is the new concern of marketing departments. After mass marketing, after segments,...