Tag: forrester

Creating value based on customer experience

In short : better customer relationship is only window-dressing until businesses move from a strict CRM approach...

CIOs told to be more business oriented

Summary : technology is not the property of the IT department anymore and CIOs must move from...

Empowered : the service marketing (and even economy) manifesto

I just finished the reading of Empowered, by Josh Bernoff and Ted Schadler, that is in some...

Social networks : are companies looking for the ROI or something else

Whatever people may say, it's still the hot issue of enterprise social networks. Considering ools that that...