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Back office or front office? Where is the potential of AI greatest?

There is a discourse that is becoming increasingly common in business, which was shared with me by someone who works for one of the "giants" of AI just last month. It essentially states that if we are looking for value with AI, we should start with the back office. Internal, administrative, and support functions would therefore be the most rational, safest, and above all, most profitable area in which to achieve concrete results. Conversely, other analyses claim exactly the opposite, explaining that the value lies in the front office with its customer...