That's the recurring question that comes when a business starts its social and digital transformation : we understand the interest, we have some ideas about where we want to get, but where should we start. Eight year's we're been hearing the same questions, eight years the same answer is given but the question comes back endlessly. To such an extent that we can wonder if :
- not everyone agrees on the matter and businesses are lost in the middle of conflicting advice.
- the message has not been repeated enough...
That's the recurring question that comes when a business starts its social and digital transformation : we understand the interest, we have some ideas...
Summary : many people from normal businesses wonder how is it possible that promising approaches like social business or enterprise 2.0 don't become imperative...
Summary : Enterprise 2.0 and social business when they become, as it often happens, their own goal, struggle to convince businesses of their significance....
When a social media project is launched, whether internal or external, it's often structured in groups or communities. What every project manager fear is...