That's the recurring question that comes when a business starts its social and digital transformation : we understand the interest, we have some ideas about where we want to get, but where should we start. Eight year's we're been hearing the same questions, eight years the same answer is given but the question comes back endlessly. To such an extent that we can wonder if :
- not everyone agrees on the matter and businesses are lost in the middle of conflicting advice.
- the message has not been repeated enough...