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Discover Golden Bees: programmatic marketing for recruitment

Golden Bees is one of the startups that caught my attention at Unleash18. It is a solution that for me is at the crossroads of two strong trends: 1°) The consumerization of the organization: the practices that are adopted internally and towards candidates as those usually used with regard to the client. 2°) The need for a marketing culture in HR. A candidate is a customer who comes to buy a job. It is necessary to target the right customer and deliver the message to which he is sensitive, which corresponds...