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When a letter makes us forget what matters

ASAP, CRM, KPI….whether in our professional or personal lives, we love acronyms that we use all day long. The acronym, precise, conveys a context The acronym has an advantage: it is short, easier to write, easier to pronounce. Some will also tell you that it gives a tone to our words, conveys a context. As soon as possible is good, ASAP is still more "slamming" and the sound spreads a sense of urgency. Talking about CRM KPIs sounds more professional than talking about key customer relationship indicators, apart from the fact...