Businesses often talk about the benefits of AI, particularly in terms of productivity and revenue, as if they were the logical outcome of successfully adopting the technology. We imagine that fast tasks, simpler steps, or content produced in a matter of moments are enough to take the business to the next level, which will be reflected in its financial statementsbecause, let's not kid ourselves, that is the ultimate goal.
This vision has accompanied every technological wave and is logically repeating itself today with AI. However, when we look at how these...
