Tag: IBM
Customer relationship
When it comes to digital the C-suite must unite for the customer
Every year IBM uses to deliver a study on a given field of business activities based on...
Data
What is cognitive computing ? IBM Watson as an example
There are lots of talks about big data, analytics, cognitive computing but what it means is still...
Collaboration
Social Business and Enterprise 2.0 perspectives for 2014. Hint : it’s not about adoption and poorly digital
After a somber assessment of the current situation, here come not the annual predictions that seldom become...
Collaboration
Enterprise 2.0 and Social Business : the end of denial ?
While many people are questioning the actual impact of Social Business and Enterprise 2.0 projects, while it...
Books I read
Opting in : the web brings product management back on the field
Social media and networks have something paradoxical for product directors or marketers. On the one hand they...
Customer relationship
If you leave your marketing alone, digital won’t fix it
In short : while digital was supposed to trigger a new era for for marketing, it seems...
Software & Tools
Social networks and business applications integration : what the hell are vendors doing ?
In short : social network and business applications are the two complementary sides of anyone's work and...
Collaboration
Social Business : what works and how
In short : The IBM Institute for Business Value recently issued a report on social business and...