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Digital transformation works but does not scale

For the third year in a row, IBM, the BCG and the EBG issued their report on the digital maturity of french businesses (document in french). Here are my takeaways. Digital businesses refocus on the customer Without any surprise, the customer is at the heart of digital transformation strategies. Not only in terms of attention - what is nothing new at all - but in terms of structure of value chains and operating models, what is really new. It reminds me of my conversation with Olivier Delabroy from Air Liquide when...

What is cognitive computing ? IBM Watson as an example

There are lots of talks about big data, analytics, cognitive computing but what it means is still unclear for most of people. Hence a...

Social Business and Enterprise 2.0 perspectives for 2014. Hint : it’s not about adoption and poorly digital

After a somber assessment of the current situation, here come not the annual predictions that seldom become reality and are more like prophecies we...

Enterprise 2.0 and Social Business : the end of denial ?

While many people are questioning the actual impact of Social Business and Enterprise 2.0 projects, while it seems we've reached a crossroads, the Social...

Opting in : the web brings product management back on the field

Social media and networks have something paradoxical for product directors or marketers. On the one hand they represent an awesome new potential but on...

If you leave your marketing alone, digital won’t fix it

In short : while digital was supposed to trigger a new era for for marketing, it seems to be slowly killing it. Low performance...

Social networks and business applications integration : what the hell are vendors doing ?

In short : social network and business applications are the two complementary sides of anyone's work and the tools that support each one should...

Social Business : what works and how

In short : The IBM Institute for Business Value recently issued a report on social business and the best ways to make it work....

How do you want your cloud like ?

Summary : cloud is the future. But it means so many things that it increases the confusion between business people who ask for it...

What matters for CEOs ? Innovation, customer, collaboration and values

Summary : IBM recently published the new edition of its famous CEO Study, after having interviewed 1700 CEOs from all over the world and...
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