We it comes to social technologies adoption by end users, context is often mentioned as essential. It's now recognized as a pillar that gives meaning to technology and makes it seamless for users to use it to get things done.
That's said, everybody talks about context but - and we can see it at businesses every day" - the reality behind is often very vague.
Any one can have his own understanding regarding to his matters and job but here's a quick sum-up based on my experience, on cases where context...