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Tag: immaterial assets

Nothing is lost, nothing is created, everything is transformed…but not luckily

Summary : there's a missing link in the enterprise 2.0 discourse that does not reassure organizations. They're being asked an impressive effort to generate information, connect people, they're being told all the benefits they can draw from that but are not explaine the mechanism that will turn this information potential into tangible results. The fact this link misses is certainly one of the reasons that explain why we still lack some matter in the ROI discussion. This transformation, that's too often overlooked, will certainly be made possible by the...

Taking the most of intangible assets creates strong competitive advantage

A glance at McKinsey's to read one of their latest production : “Using Power Curves to assess industries dynamics“. A survey based on  150 companies...

Web 2.0 tools to improve information readiness

Today, many opinions converge to admit two things : • companies need to be more and and more reactive in order to run their traditionnal...

Halves strategies lead to crisis

I recently wrote about issues experienced by companies that focus on halves strategies. The obvious conclusion was that preparing the future is very hard...