Tag: impact

If the concept of influence matters a lot in web-based interactions, it's still a matter of headaches for businesses. It's impossible to count the number of discussions about the concept of influencers and the debates is much more than rhetorics. From the definition one has of influence and influencers derives the way a marketing or communication department will select and mobilize them (not to say...utilize them). It's even more complicated when it comes to employees' influence. Businesses want to mobilize and recognize their experts but it quickly became an influence...