I wanted to share with you some thoughts and ideas about digital twins in the specific and rarely discussed context of cognitive work. But before that, and to avoid any misunderstanding, let's start at the beginning and explain what a digital twin is before talking about what it could become.
So, before considering digital twins as applied to work, expertise, or organizations, a detour is necessary because the term is now sufficiently broad to encompass just about anything, from enhanced dashboards to anthropomorphic projections that are more narrative than engineering.
If...
Digital transformation often goes hand and hand with customer experience and the highest priority is often given to marketing and customer relationship initiatives. It...