Tags Influence
Tag: influence
Employees : be eminent, not influential
If the concept of influence matters a lot in web-based interactions, it's still a matter of headaches for businesses. It's impossible to count the...
Digital engagement matters even if your business is B2B
You are convinced that the digital footprint of a brand is key to its sucess ? Know that not everyone thinks the same, most...
Businesses have lost track of value creation
Does better information sharing help us to achieve significant improvements in value creation ? A least enough to balance the time collaboration and sharing...
Customer relationship : between influence and loyalty
In short : businesses try to improve their online influence,get closer to influencers and achieve better customer relationship online. But there's still a major...
Influence : a presentable outer garment that shows one gets nothing about value
Summary : in a world of conversations and relationships, influence is the new Grail anyone has to acquire and measure. But influence is nothing...
Is measuring online influence bad for customer service ?
Summary : now that lots of tools exist to measure online influence (or whatever we think it is), businesses are perfectly tooled to target...