Tag: intangible

If you are trying to find the reason why your enterprise struggles to transform itself while everyone admits that it's a vital need, don't look further than your accounting department. No. Your accountants are not incompetent, nor your CFO. That's the very nature of the rules they apply and enforce that's going to make you hit the wall. Let's start with a widely shared acknowledgement : business struggle to make the most of their intangible assets and is not better at developing them. Bad luck  : they represent 80% of their...