In brief: used to rely on technical partners, software vendors will need to explore new kinds of partnership to effectively address the enterprise social software market. More than paying attention to new players, that's also about rethinking the very notion of partnership and reinventing their programs.
Last autumn I saw this tweet from Ray Wang who was sharing his thoughts on the relationships between enterprise social software vendors and their partners.
That's not an easy matter but it echoes what many customers consider and some vendors now consider as a real...
In brief: used to rely on technical partners, software vendors will need to explore new kinds of partnership to effectively address the enterprise social...