What does social software bring ? Nothing by itself (contrary to many others, a social app doesn't process or treat anything but allow people to do things...) but since it makes some things more easy to do it should, in principle, help to improve performance and productivity for many kind of tasks provided people understand they have to slightly change the way they work (what does not means changing work fundamentals but only adjust a few things).
Most often, operations managers can't see the concrete benefits. To do so they...