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Employees engagement through social media : is it an illusion ?

Summary : Employees engagement is a very trendy topic ans, as usual, social networking dynamics are seens as the miraculous solution to make it happen. The problem is, in fact, deeper : between in-trompe-l'oeil projects (implementing a social network to avoid looking into real issues), mistrust cultural reflexes towards organizations and people who can be more or less extrovert, tools are not a magic wand. Enterprises need to focus on employees' expectations (most of all in terms of HR), find a way to address people who have a rational...

Employees engagement through social media : is it an illusion ?

Summary : Employees engagement is a very trendy topic ans, as usual, social networking dynamics are seens as the miraculous solution to make it...

Trying to solve a business problem ? Don’t start with a social media plan !

Résumé : even if maturity on social media is increasing, we still hear to many incantations like "if you dont' use social media you're...

Are you piloting or experimenting ?

When an organization tries to embrace something new, the first steps are made in a very cautious way and that's logical. Even when there's...

Is web 2.0 dead or is business replacing buzzyness ?

You must have felt this agitation that went through the blogosphere these last day, but that was also relayed by traditional medias. Web 2.0...

Participation on Online Communities : can we beat the “natural law” ?

It seems that question of participation rate on online communities is coming back as a major issue. I'd rather say that people are wondering...

Trilogy of needs in enterprise 2.0

When we want a project to be sucessful we can, basically, define some key success factors. They are not the only ones but, if...

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