Tag: Jean-Paul Chapon

The web and its social conventions are game changers for communication managers. New tools, postures, an intranet mutating into digital workplaces. That raises many questions. First for intranet and communication managers. With a profusions of media, messages and tools they struggle to deliver their message to employees whose attention is more and more fragmentated. On the other side, end users are overwhelmed and their attention span is now 8 seconds (12 seconds in 2000). I've planned to tackle this matters in a couple of future posts but I'd like to start with...