Summary : Digital, social media and networks...businesses are looking for people mastering these new concepts and tools. But we need to be careful toward excesses we can see emerging today : knowing tools has no value per se. Using them in a business context or applying their principles to existing business activities to transform practices instead of adding a new tool or channel is the real challenge. A deep understanding of business functions will always be a prerequisite that will prevail on technology savviness.
The least we can say is...
Summary : Digital, social media and networks...businesses are looking for people mastering these new concepts and tools. But we need to be careful toward...