Tag: job to be done

Thinking about the future of work requires a number of changes in perspective. We saw earlier, for example, that we should already start thinking in terms of the person who works! Today we are going to talk about a subject that affects the quality of the work provided, customer satisfaction and employee commitment: the importance of the "job to be done". But before going any further I think it is necessary to clarify this notion. In a few words: Jobs-to-be-Done Theory provides a framework for defining, categorizing, capturing, and organizing all your...