Tag: KLM
Customer relationship
Do you need a brand strategy on the social web ?
Summary : the presence of brands on the internet is a major concern for businesses entering the...
Customer relationship
How to keep the humane side of moments of truth in online customer relationship
Summary : even if social media are a good means to make the humane side of the...
Customer relationship
Customer service : avoid being the victim of you social media success
Summary : while some businesses are puzzled towards the lack of success of their customer service initiatives...
Management
From Social Media to Social CRM : a recent experience with airlines
I already wrote many posts about social CRM on this blog and I recently had the (unfortunate...