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Data protection : a matter of customer relationship and trust

I've already discussed the fact businesses are unprepared to the coming to force of GDPR. In this post I'd like to highlight on the challenge that consists of taking the matter by the right end and have a good understanding of it in order not to miss the point and what really matters. Too many people consider it's mainly a matter of technology and regulation and deal with it as a new constraint. They'll adapt because they have too but they will to the least possible because it's a cost,...