Tag: lead generation

Objectively, to my mind, Social CRM is the first concrete and operational formalization of the wider enterprise 2.0 concept. But it won't go without bringing many questionings for marketing people as well as  possible disputes. One of the social CRM principles is to create attention, then relationship in order to "pull" the business. It's not about jumping at the first comer and try to make him buy something but to make people come by themselves, in a trusted context, in order to build a relationship that goes far beyond the...