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There’s no customer experience without tangible signs of recognition

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What’s the business impact of gamification ?

In brief : gamification is told to have a positive impact on business because it increases loyalty, favors engagement etc. That's only half true...

Customer relationship : between influence and loyalty

In short : businesses try to improve their online influence,get closer to influencers and achieve better customer relationship online. But there's still a major...

Is measuring online influence bad for customer service ?

Summary : now that lots of tools exist to measure online influence (or whatever we think it is), businesses are perfectly tooled to target...

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