Tags Marketing
Tag: marketing
How to transform your business with design and customer centricity.
Which company does not nowadays claim that customer orientation is its main concern? I wonder what they were thinking before. What we see, in reality,...
Preconceived ideas on the transformation of small and medium-sized businesses
marketing, PME, Ressources Humaines, transformation, transformation digitale, unelash, unleash18
No ! Experience is not a matter of content only.
Even if everybody's talking about customer experience there's no precise and shared definition of it and that allows service/tech providers to stay vague and...
Being Digital in 2018 : stop making your clients stupid
For any business, the first digital matter is communication. I would even say that communication is the first concern of any business, regardless if...
What tone and personas for your HR communication ?
danone, marketing, marketing-rh, marque-employeur, personas, Recrutement, Ressources Humaines, ventes
The end of search and the advent of the non benevolent assistance
assistants, assistants digitaux, google, marketing, search, the north face, moteurs de recherche
CHRO and CMO : the two sides of a single challenge
This is the first post of a series about the latest edition of HR Tech World in London, which I introduced here. I had lots...
Let’s talk about B2B customer experience
automatisation, B2B, caterpillar, connaissance client, data, données, expérience, expérience client, extranet, marketing, optimisation, process, self-service, valeur
Is there a Chief HR Marketing Officer ?
Ok, at this pace there will be far too many "Chief Something Officers" in the workplace so call him director or whatever you want....