Tag: marketing
Thoughts
Sh*t… it’s my birthday
Last week was my birthday. Like every year I had the pleasure to see a lot of...
Books I read
How to transform your business with design and customer centricity.
Which company does not nowadays claim that customer orientation is its main concern? I wonder what they...
Digital Transformation
Preconceived ideas on the transformation of small and medium-sized businesses
marketing, PME, Ressources Humaines, transformation, transformation digitale, unelash, unleash18
Customer relationship
No ! Experience is not a matter of content only.
Even if everybody's talking about customer experience there's no precise and shared definition of it and that...
Customer relationship
Being Digital in 2018 : stop making your clients stupid
For any business, the first digital matter is communication. I would even say that communication is the...
Human resources
What tone and personas for your HR communication ?
danone, marketing, marketing-rh, marque-employeur, personas, Recrutement, Ressources Humaines, ventes
Data
The end of search and the advent of the non benevolent assistance
assistants, assistants digitaux, google, marketing, search, the north face, moteurs de recherche
Customer relationship
CHRO and CMO : the two sides of a single challenge
This is the first post of a series about the latest edition of HR Tech World in...