marketing Archives - Bertrand Duperrin's Notepad

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Customer driven transformation

How to transform your business with design and customer centricity.

Bertrand DUPERRIN - Dec 3, 2018

Size does not matter

Preconceived ideas on the transformation of small and medium-sized businesses

Bertrand DUPERRIN - Nov 29, 2018

No ! Experience is not a matter of content only.

Bertrand DUPERRIN - Oct 29, 2018

Being Digital in 2018 : stop making your clients stupid

Bertrand DUPERRIN - Apr 2, 2018

What tone and personas for your HR communication ?

Bertrand DUPERRIN - Nov 29, 2017

The end of search and the advent of the non benevolent...

Bertrand DUPERRIN - May 11, 2017

CHRO and CMO : the two sides of a single challenge

Bertrand DUPERRIN - May 3, 2017

Let’s talk about B2B customer experience

Bertrand DUPERRIN - Apr 24, 2017

Is there a Chief HR Marketing Officer ?

Bertrand DUPERRIN - Feb 8, 2017

Are Google, Facebook et Al. the new ERPs ?

Bertrand DUPERRIN - Sep 26, 2016

Being good at marketing and neglecting the product

With every business becoming a marketing businesse, what happens to the...

Bertrand DUPERRIN - Sep 5, 2016

HR marketing and data

HR Marketing and employer branding in the age of data

Bertrand DUPERRIN - Jun 15, 2016

Fix your organization before you deal with the customer

Businesses need a chief experience officer

Bertrand DUPERRIN - May 16, 2016

Partners in digital transformation

Marketing, HR, IT : the new couples in digital transformation

Bertrand DUPERRIN - Jan 28, 2016

Stop advertsing. Nobody pays attention to it anymore

Bertrand DUPERRIN - Oct 12, 2015

With digital the space between companies and customers is infinite

Bertrand DUPERRIN - Sep 14, 2015

Knowing is not not understanding the customer

Bertrand DUPERRIN - Aug 24, 2015

Treat your employees as if they were customers

Bertrand DUPERRIN - Jul 16, 2015

The gap between brands and consumers is getting wider

Bertrand DUPERRIN - Jun 8, 2015

Are CMO and CHRO the winning duet of the digital transformation...

Bertrand DUPERRIN - Mar 30, 2015

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Bertrand DUPERRIN

Head of Employee and Client Experience @Emakina / Former consulting director / Crossroads of people, business and technology / Speaker / Compulsive traveler

Popular posts

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Personal data: the fine line between personalization and intrusion

Jan 21, 2019

Are businesses doing too much for their employees?

Jan 16, 2019

Is there really an old and a new world?

Jan 11, 2019

Scoop: Humans read what you write!

Jan 3, 2019

Chatbots, and then what?

Dec 26, 2018