Sh*t… it’s my birthday
Last week was my birthday. Like every year I had the pleasure to see a lot of...
Books I read
How to transform your business with design and customer centricity.
Which company does not nowadays claim that customer orientation is its main concern? I wonder what they...
Preconceived ideas on the transformation of small and medium-sized businesses
marketing, PME, Ressources Humaines, transformation, transformation digitale, unelash, unleash18
No ! Experience is not a matter of content only.
Even if everybody's talking about customer experience there's no precise and shared definition of it and that...
Being Digital in 2018 : stop making your clients stupid
For any business, the first digital matter is communication. I would even say that communication is the...
What tone and personas for your HR communication ?
danone, marketing, marketing-rh, marque-employeur, personas, Recrutement, Ressources Humaines, ventes
The end of search and the advent of the non benevolent assistance
assistants, assistants digitaux, google, marketing, search, the north face, moteurs de recherche
CHRO and CMO : the two sides of a single challenge
This is the first post of a series about the latest edition of HR Tech World in...