Tag: marketing
Customer relationship
Let’s talk about B2B customer experience
automatisation, B2B, caterpillar, connaissance client, data, données, expérience, expérience client, extranet, marketing, optimisation, process, self-service, valeur
Employee Experience
Is there a Chief HR Marketing Officer ?
Ok, at this pace there will be far too many "Chief Something Officers" in the workplace so...
Customer relationship
Are Google, Facebook et Al. the new ERPs ?
Until not so far ago, when we talked about structuring technologies for businesses it was clear that...
Customer relationship
With every business becoming a marketing businesse, what happens to the product ?
Today, due to increasing customer expectations and what technology makes possible, business must reinvent their marketing. This...
Data
HR Marketing and employer branding in the age of data
I'll start with two observations that have very little in common at first sight. The first is...
Customer relationship
Businesses need a chief experience officer
Adobe, adobe summit, chief experience officer, collaboration, connaissance client, contenu, data, données, expérience client, journey designer, journey manager, marketing, marketing digital
Digital Transformation
Marketing, HR, IT : the new couples in digital transformation
Who should be in charge of driving digital transformation. The cross-functional nature of the matter makes it...
Customer relationship
Stop advertsing. Nobody pays attention to it anymore
Data are the new oil and businesses really get it. On the other hand I'm surprised to...