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Who is handling your artificial intelligence projects? Probably not the right people.

For two years now, artificial intelligence projects have been multiplying in businesses, often with a mixture of urgency and fascination. But despite sometimes flawless technical deployments and widespread individual use, at least in the private sphere (Why the widespread adoption of AI by consumers says nothing about its future in the workplace), the effects on organizations often remain disappointing. Productivity is increasing, but only in certain areas, and tools are multiplying, but the operating accounts show no sign of improvement. The reason is simple: AI projects are rarely led by the right people,...

What tone and personas for your HR communication ?

danone, marketing, marketing-rh, marque-employeur, personas, Recrutement, Ressources Humaines, ventes

The end of search and the advent of the non benevolent assistance

assistants, assistants digitaux, google, marketing, search, the north face, moteurs de recherche

CHRO and CMO : the two sides of a single challenge

This is the first post of a series about the latest edition of HR Tech World in London, which I introduced here. I had lots...

Let’s talk about B2B customer experience

automatisation, B2B, caterpillar, connaissance client, data, données, expérience, expérience client, extranet, marketing, optimisation, process, self-service, valeur

Is there a Chief HR Marketing Officer ?

Ok, at this pace there will be far too many "Chief Something Officers" in the workplace so call him director or whatever you want....

Are Google, Facebook et Al. the new ERPs ?

Until not so far ago, when we talked about structuring technologies for businesses it was clear that it was about the ERP. Like it...

With every business becoming a marketing businesse, what happens to the product ?

Today, due to increasing customer expectations and what technology makes possible, business must reinvent their marketing. This is essential for two reasons • Attractiveness :...

HR Marketing and employer branding in the age of data

I'll start with two observations that have very little in common at first sight. The first is that HR in general and recruiting in...

Businesses need a chief experience officer

Adobe, adobe summit, chief experience officer, collaboration, connaissance client, contenu, data, données, expérience client, journey designer, journey manager, marketing, marketing digital
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