For two years now, artificial intelligence projects have been multiplying in businesses, often with a mixture of urgency and fascination. But despite sometimes flawless technical deployments and widespread individual use, at least in the private sphere (Why the widespread adoption of AI by consumers says nothing about its future in the workplace), the effects on organizations often remain disappointing.
Productivity is increasing, but only in certain areas, and tools are multiplying, but the operating accounts show no sign of improvement. The reason is simple: AI projects are rarely led by the right people,...
Who should be in charge of driving digital transformation. The cross-functional nature of the matter makes it impossible for anyone to claim having the...
I've already written about how customer understanding matters. That's key to a personalized experience and marketing and a major lever for customer retention.
As the...
Time has come to individualize marketing and customer relationship. With the rise of the social web, brands had more and more opportunities to build...
