For two years now, artificial intelligence projects have been multiplying in businesses, often with a mixture of urgency and fascination. But despite sometimes flawless technical deployments and widespread individual use, at least in the private sphere (Why the widespread adoption of AI by consumers says nothing about its future in the workplace), the effects on organizations often remain disappointing.
Productivity is increasing, but only in certain areas, and tools are multiplying, but the operating accounts show no sign of improvement. The reason is simple: AI projects are rarely led by the right people,...
Summary : It's obvious that the use of social media within companies and between companies and customers are not compartmentalized but complementary disciplines. If...
Even if community management is still an unclear concept with changing boundaries, many senseful and insightful things are slowly emerging about it. A few...
