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Who is handling your artificial intelligence projects? Probably not the right people.

For two years now, artificial intelligence projects have been multiplying in businesses, often with a mixture of urgency and fascination. But despite sometimes flawless technical deployments and widespread individual use, at least in the private sphere (Why the widespread adoption of AI by consumers says nothing about its future in the workplace), the effects on organizations often remain disappointing. Productivity is increasing, but only in certain areas, and tools are multiplying, but the operating accounts show no sign of improvement. The reason is simple: AI projects are rarely led by the right people,...

Will you know how to export your conversations and focus on transactions ?

The world of communication and marketing is worried because of the consecration of digital medias, an highbrow word used to talk about the web...

How to understand and position enterprise 2.0 in the real enterprise

It's time to sum up all the thoughts I had these last months. I tried to start from both the concerns expressed by C...

7 web 2.0 words to use cautiously with real managers

Even if enterprise 2.0 has its source in web 2.0, everybody now recognize that what we can see and use on the web needs...

Social CRM and lead generation : headaches ahead !

Objectively, to my mind, Social CRM is the first concrete and operational formalization of the wider enterprise 2.0 concept. But it won't go without...

A socialnomics Manifesto

I rencently mentioned the word "socialnomics". Whatt's the interest ? In an interconnected world (not only by the net...a world were everything can impact...

With Social CRM, enterprise 2.0 goes out of the black box and marketing gains importance

Many things have been told and invented in the 2.0 field since the word was coined in the internet world and become trendy in...

Lessons from a crisis and the behavioral economics

A year ago, the world entered a crisis that didn't let it unhurt. A crisis I won't call economic or or financial since I...

Social CRM needs more than a CRM approach

Ross Mayfield recently published a fundamental post about "social CRM". The statement of fact is simple : 1% of customer's conversations improve the organizational...

Will you have to throw your marketing outside of the window ?

McKinsey recently issued a report entitled Managing beyond web 2.0 which is about constraints businesses are meeting in a connected world. Those who relied...
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