Tag: marketing
Collaboration
Lessons from a crisis and the behavioral economics
A year ago, the world entered a crisis that didn't let it unhurt. A crisis I won't...
Customer relationship
Social CRM needs more than a CRM approach
Ross Mayfield recently published a fundamental post about "social CRM". The statement of fact is simple :...
Innovation
Will you have to throw your marketing outside of the window ?
McKinsey recently issued a report entitled Managing beyond web 2.0 which is about constraints businesses are meeting...
Society
A 15 yo consultant wrote a white paper about teenagers. And so what ?
The case made much noise last week. AÂ 15 years old consultant at Morgan Stanley produced a...
Human resources
Personal Branding won’t go without Corporate Branding
Personal Branding is a very fashionable topic today. More than that, it's a deep trend that is...
Collaboration
Efficiency, performance, constraints and things 2.0
We saw in a previous post that one of the best ways to improve performance was not...
Collaboration
Community management is about business, not claptrap
I recently bumped into a post putting community managers on their guards : if they can't demonstrate...
Customer relationship
External social networks are not only for marketing purposes
Generally, when I talk about social networks for other people than employees, I'm answered "ah ? I...