Tag: middle-management

Over time we're starting to have a good understanding of how digital transformation should be driven, what works and what does not. Executive managers are aware of the matter without always understanding it. So they often struggle to articulate a clear ambition, personify the future and set the pace. In other words they're passing the monkey to the layer under them. Employees get it much better but struggle to connect their personal experience (often usage driven) and the corporate ambition (business strategy driven) and, most of all, to understand what's expected...