Omnicanality is the enterprise's new Holy Grail. Firstly because it is the logical evolution of e-commerce that we have known for a long time now, but also because in these times of fight against the pandemic many have learned, sometimes at their own expense, that it was the only salvation for the merchant in a world that could close down overnight.
If omnicanality is not the norm for the moment is an unavoidable trend when we talk about the relationship between businesses and customer, we are far from it when...
The web and its social conventions are game changers for communication managers. New tools, postures, an intranet mutating into digital workplaces. That raises many...
Connected objects, (big) data, social networks. They are today's hot topic even if the general public and even businesses don't really understand what it's...